How the pandemic took a migrant worker back to his village after fifteen years in the city.
#3 Homeward bound
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#2 It’s all in God’s hands
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The no education no income trap and other challenges faced by the poor during the pandemic.
#1 Fight Back
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Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...
Brands cannot afford to be ostriches
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The two waves of the pandemic have had a devastating effect on India. Consumer mood, attitude and behaviour has changed considerably. Brands need to understand this change and adapt their strategies moving forward.
Leadership and the perils of arrogance
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A leadership lesson that we can learn from the recently concluded WTC finals. Brings to light the the consequences of poor decisions. Arrogance should not be a leadership trait.
ABC of D2C
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Direct to consumer business model (D2C) is the newest buzzword. D2C is a great way to build businesses and brands. With consumer insights and understanding, you can create a successful brand with consumer knowledge and intimacy.
How can brands journey from being symbols to cultural icons?
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Lessons to learn from Mani flags Mani flags and Mani stones get their name from the Buddhist mantra – Om Mani Padme Hum. This mantra is believed to convey the essence of all Buddhist teachings. In English, it means – The Jewel in the Lotus. Across all faiths and philosophies that originated in India, the lotus holds a deep significance. The lotus plant grows in still or slow-moving waters...
Six building blocks of a hospitality brand
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There are few categories as filled with possibilities or as romantic or involving as travel. We research our trips endlessly and share notes with people who have gone on similar journeys. We record those magical moments not just in megapixels but also as treasured memories. Pitching your tent in such a space and growing your hospitality business, therefore, is in equal parts exciting and...
Lessons from Ayurveda
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2020 was a terrible year. 2021 started with a lot of promise but is now threatening to turn bad. Hopefully not. But hopes aside, while 2020 was a bad year for almost everyone it certainly was not so for Ayurveda. Most Ayurvedic brands had a great year. Sales of certain products increased 300 to 400%. If you are running an Ayurveda company and you finished the year with a 20% growth figure then...
Reality check for real estate brands
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The phrase ‘real estate brand’ is a bit of an oxymoron. There was a time not so long ago when this industry was booming. That was when you could just announce a new project and the cash registers would start ringing. That time has gone. Maybe it will be back soon, or it might take a while to come back. Until then real estate businesses should take a hard look at the way they engage with consumers...