The stories of the pandemic, its impact on people - the strategies deployed by consumers to adapt to the unexpected
How the pandemic made a garment trader trust technology, realize the importance of health, and become a positive force of change in his neighborhood.
An interesting story of a young urban Indian techie. Of how the pandemic helped clarify his priorities and invest in his future.
How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...
How the pandemic got a farmer thinking about bypassing the middleman Ashok* is a farmer. He lives in a village which is about ten kilometers from Kunigal, a town around eighty kilometers north of Bangalore. As a teenager, he was interested in sports and that interest led him to physiotherapy. He did a course in physiotherapy in Mumbai and started working there. Even when he was working in Mumbai...
This is the story of how a truck driver adapted to the changes brought about by COVID. The impact of COVID and lockdowns on transportation workers.
How the pandemic took a migrant worker back to his village after fifteen years in the city.
The no education no income trap and other challenges faced by the poor during the pandemic.
Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...
The two waves of the pandemic have had a devastating effect on India. Consumer mood, attitude and behaviour has changed considerably. Brands need to understand this change and adapt their strategies moving forward.