We are a
brand strategy consultancy
focused on
powering business growth


  • Strategy must maximize the potential of businesses

    The purpose of strategy is to find the simplest and most direct way of expanding your business. And we are committed to delivering simple actionable solutions that do just that.

  • Strategy cannot be compartmentalized

    Our approach, therefore, is holistic. We call it strategy 360; where the consumer journey is just as important as the brand story, each playing its part in ensuring that the experience is exactly as it was intended to be.

  • Businesses need to keep their brand at the core to win consumers over

    The most successful businesses keep their brand at the heart of all their operations - from distribution, pricing, and product design to how their salespeople interact with customers. Because consumers don’t just buy a product they buy into a brand and what it stands for.

  • Brands are
    living entities

    Brands react to the environment - not just the business environment but the social and cultural environment as well. They must, therefore, track the environment and adapt and innovate with the times to thrive.

  • There is a unique path for each brand

    A path that will help realize its ambitions. We are here to partner with you in finding and charting that unique path.


We believe in a simple, back-to-the-basics way of working because the simplest of questions often lead to the most revealing answers.

  • akam Looking within

    We begin each of our projects by spending considerable time interacting with different teams within the client’s organization. This ensures that we understand different aspects of the business.

  • puram Looking outside

    With a deep understanding of how the business works, we step out to deep dive into three external aspects – the category, the consumer and the culture that impacts the business. We observe and engage with customers through rich qualitative research.

  • sat-sangam Uniting with the truth

    A culmination of all our learnings and insights leading to a simple, easy to execute action plan for the brand - a brand playbook that can guide the brand towards its desired destination.


  • Innovation workshop

    A two-day workshop to unlock growth opportunities based on disruptive thinking

  • Clarity workshop

    Strategic solutions derived from an internal workshop with key stakeholders

  • Trendspotting

    Key market trends and projections tracked to help formulate a way forward for the business

  • Brand strategy projects

    A 2-4 month project deep-diving into various internal and external aspects of the business covering brand identity and positioning, brand vision and purpose, brand architecture, market entry/expansion strategy, growth strategy, brand audit

  • Startup strategy

    With modules on brand training and brand discovery we collaborate to arrive at an identity and way forward for the brand

  • Strategy for Real Estate, Retail, Food

    Customized solutions for unique categories that come with their own unique needs and challenges

  • Brand planning

    Crafting brand strategy for the year and around the year

  • Brand tracking

    Periodically monitoring the brand through predefined metrics

  • ‘The foundations of branding’
    a 2 day 4-session training program for brand custodians

  • Session 1:

    Five key tenets of branding

  • Session 2:

    Super brands, what makes them super

  • Session 3:

    How to create a strong brand framework

  • Session 4:

    Application of learnings on your brand


  • Suresh Mohankumar

    A seasoned strategist with 28 years of experience conceiving, launching and growing some of India’s biggest brands, Suresh, has worked as the head of Strategic Planning in large advertising agencies.

    He is known for breaking down complex situations to bring meaningful insights to the surface in order to arrive at a water-tight strategy.

    He has handled a variety of categories like Automobiles, Jewelry, FMCG, AlcoBev, Leisure, Food, Fashion, Retail, Technology, New Media, etc.

  • Srikkanth S

    With expertise and experience in Branding, Integrated Marketing Communications, Corporate Communications, Digital Marketing, and Research, Srikkanth is a one-man army.

    He believes brands today need to be fine-tuned for the digital, data-driven, start-up era to succeed. And he brings in an old school rigor to analyzing and solving new-age problems.

    Over the last two decades, he has worked on a wide range of categories including FMCG, Retail, Telecom, and Technology.



  • Proven Expertise

    As you can see, we have worked across a range of industries. And we’re not just a team with the width and depth of expertise to execute complex projects but are also people who enjoy working with each other and have worked together as a team for over a decade.

  • Personal Attention

    We’re a small, close-knit team that gives you personal attention. Each of us work on only one brand at a time. We interact directly with client teams and their consumers and seek answers personally. This helps us arrive at better solutions for your business.




We shall keep you updated with our thoughts on the most relevant and latest from the world of brands.