We help businesses take better decisions. Grow your business with The Strategy School. Our data driven approach will clearly define the growth path for your business.

We help businesses
take better decisions.

WE BELIEVE

  • There is a unique path for every business.
    A path that leads to growth and consumer love.
    The role of strategy is to discover that path.
    A deep understanding of category, culture and consumer will reveal this path.

    Businesses today have unprecedented opportunities at a scale that has rarely, if ever, materialized before. Realizing this opportunity will involve navigating an ever-shifting landscape of consumer preferences, cultural phenomena, and competitive activity.

    The Strategy School was formed for this very task – to help businesses navigate from where they are to where they want to be. We conduct intense data-centric analysis of consumers, culture and category to reveal the unique path to success for our clients. And with a team that has a combined experience of over Fifty-five years working on some of India’s largest and most loved brands we have the tools and the experience to find answers to the questions that businesses are constantly faced with.

PROCESS

We believe in a simple, back-to-the-basics way of working because the simplest of questions often lead to the most revealing answers.

  • akam Looking within

    We begin each of our projects by spending considerable time interacting with different teams within the client’s organization. This ensures that we understand different aspects of the business.

  • puram Looking outside

    With a deep understanding of how the business works, we step out to deep dive into three external aspects – the category, the consumer and the culture that impacts the business. We observe and engage with customers through rich qualitative research.

  • sat-sangam Uniting with the truth

    A culmination of all our learnings and insights leading to a simple, easy to execute action plan for the brand - a brand playbook that can guide the brand towards its desired destination.

Our work across categories

Clients speak

PRODUCTS

  • Innovation workshop

    A two-day workshop to unlock growth opportunities based on disruptive thinking
  • Clarity workshop

    Strategic solutions derived from an internal workshop with key stakeholders
  • Trendspotting

    Key market trends and projections tracked to help formulate a way forward for the business
  • Brand strategy projects

    A 2-4 month project deep-diving into various internal and external aspects of the business covering brand identity and positioning, brand vision and purpose, brand architecture, market entry/expansion strategy, growth strategy, brand audit
  • Startup strategy

    With modules on brand training and brand discovery we collaborate to arrive at an identity and way forward for the brand
  • Strategy for Real Estate, Retail, Food

    Customized solutions for unique categories that come with their own unique needs and challenges
  • Brand planning

    Crafting brand strategy for the year and around the year
  • Brand tracking

    Periodically monitoring the brand through predefined metrics

  • ‘The foundations of branding’
    a 2 day 4-session training program for brand custodians

  • Session 1:

    Five key tenets of branding
  • Session 2:

    Super brands, what makes them super
  • Session 3:

    How to create a strong brand framework
  • Session 4:

    Application of learnings on your brand

TEAM

  • Suresh Mohankumar

    A seasoned strategist with 30 years of experience conceiving, launching and growing some of India’s biggest brands, Suresh, has worked as the head of Strategic Planning in large advertising agencies.

    He is known for breaking down complex situations to bring meaningful insights to the surface in order to arrive at a water-tight strategy.

    He has handled a variety of categories like Automobiles, Jewelry, FMCG, AlcoBev, Leisure, Food, Fashion, Retail, Technology, New Media, etc.

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  • Srikkanth S

    With expertise and experience in Branding, Integrated Marketing Communications, Corporate Communications, Digital Marketing, and Research, Srikkanth is a one-man army.

    He believes brands today need to be fine-tuned for the digital, data-driven, start-up era to succeed. And he brings in an old school rigor to analyzing and solving new-age problems.

    Over the last two decades, he has worked on a wide range of categories including FMCG, Retail, Telecom, and Technology.

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