The stories of the pandemic, its impact on people - the strategies deployed by consumers to adapt to the unexpected
Fight Back
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The Merchant of Madurai
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How the pandemic made a garment trader trust technology, realize the importance of health, and become a positive force of change in his neighborhood.
Focusing on what matters
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An interesting story of a young urban Indian techie. Of how the pandemic helped clarify his priorities and invest in his future.
Homeward bound
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How the pandemic took a migrant worker back to his village after fifteen years in the city.
Fight Back
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Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...
Brands cannot afford to be ostriches
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The two waves of the pandemic have had a devastating effect on India. Consumer mood, attitude and behaviour has changed considerably. Brands need to understand this change and adapt their strategies moving forward.
Leadership and the perils of arrogance
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A leadership lesson that we can learn from the recently concluded WTC finals. Brings to light the the consequences of poor decisions. Arrogance should not be a leadership trait.