How the pandemic made a garment trader trust technology, realize the importance of health, and become a positive force of change in his neighborhood.
The Merchant of Madurai
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Birth of an entrepreneur
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How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...
Taking charge
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How the pandemic got a farmer thinking about bypassing the middleman Ashok* is a farmer. He lives in a village which is about ten kilometers from Kunigal, a town around eighty kilometers north of Bangalore. As a teenager, he was interested in sports and that interest led him to physiotherapy. He did a course in physiotherapy in Mumbai and started working there. Even when he was working in Mumbai...
Shifting tracks
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This is the story of how a truck driver adapted to the changes brought about by COVID. The impact of COVID and lockdowns on transportation workers.
It’s all in God’s hands
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The no education no income trap and other challenges faced by the poor during the pandemic.
Brands cannot afford to be ostriches
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The two waves of the pandemic have had a devastating effect on India. Consumer mood, attitude and behaviour has changed considerably. Brands need to understand this change and adapt their strategies moving forward.
Leadership and the perils of arrogance
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A leadership lesson that we can learn from the recently concluded WTC finals. Brings to light the the consequences of poor decisions. Arrogance should not be a leadership trait.
ABC of D2C
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Direct to consumer business model (D2C) is the newest buzzword. D2C is a great way to build businesses and brands. With consumer insights and understanding, you can create a successful brand with consumer knowledge and intimacy.