Our thoughts on all that is current and consequential in the world of brands.

Birth of an entrepreneur


How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...

Taking charge


How the pandemic got a farmer thinking about bypassing the middleman Ashok* is a farmer. He lives in a village which is about ten kilometers from Kunigal, a town around eighty kilometers north of Bangalore. As a teenager, he was interested in sports and that interest led him to physiotherapy. He did a course in physiotherapy in Mumbai and started working there. Even when he was working in Mumbai...

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