Our thoughts on all that is current and consequential in the world of brands.

Will India be Viksit by 2047? Recently India’s rise from being the fifth largest economy to the fourth largest economy was accompanied by multiple views on why it is a big deal as well as why it is not. Economists, geopolitical strategists, and political parties have put forth their views on India’s journey to becoming a developed country. There is truth in each of these views. But to start...