The stories of the pandemic, its impact on people - the strategies deployed by consumers to adapt to the unexpected
#6 Birth of an entrepreneur
How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...
#3 Homeward bound
How the pandemic took a migrant worker back to his village after fifteen years in the city.
#2 It’s all in God’s hands
The no education no income trap and other challenges faced by the poor during the pandemic.
#1 Fight Back
Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...