Our thoughts on all that is current and consequential in the world of brands.

The Circus Syndrome

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A man cracks a whip, and the lion jumps onto a stool. It then proceeds to do a lot of un-lion like things at the command of its handler. These scenes were quite common until a ban was enforced on the use of animals in circuses in 2017. Every cat parent knows that it is their kitty that draws the boundaries of their relationship. How can a human then exert this kind of power and influence over a...

#6 Birth of an entrepreneur

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How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...

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