Our thoughts on all that is current and consequential in the world of brands.

A man cracks a whip, and the lion jumps onto a stool. It then proceeds to do a lot of un-lion like things at the command of its handler. These scenes were quite common until a ban was enforced on the use of animals in circuses in 2017. Every cat parent knows that it is their kitty that draws the boundaries of their relationship. How can a human then exert this kind of power and influence over a...