Our thoughts on all that is current and consequential in the world of brands.

The Devolution of Leadership

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Leadership matters. Which is why it is one of the most researched and debated subjects. Wherever there is a group there is a leader. The converse is also true. Without a leader there is no collective. Leaders form a collective vision and direct actions to realize this vision. When you step back and step away from the many books and theories on leadership and look at it from the point of view of...

The Circus Syndrome

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A man cracks a whip, and the lion jumps onto a stool. It then proceeds to do a lot of un-lion like things at the command of its handler. These scenes were quite common until a ban was enforced on the use of animals in circuses in 2017. Every cat parent knows that it is their kitty that draws the boundaries of their relationship. How can a human then exert this kind of power and influence over a...

Viksit India

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Will India be Viksit by 2047? Recently India’s rise from being the fifth largest economy to the fourth largest economy was accompanied by multiple views on why it is a big deal as well as why it is not. Economists, geopolitical strategists, and political parties have put forth their views on India’s journey to becoming a developed country. There is truth in each of these views. But to start...

Age of the Entrepreneur

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This new year has seen significant predictions and discussions regarding the Indian economy. How fast will the 5th largest economy in the world become the 3rd largest? How soon will India become a 10 trillion economy? There is great optimism and confidence across the board that the fastest-growing major economy of 2022 will continue to be so in 2023. While there is a lot of positivity around...

#6 Birth of an entrepreneur

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How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...

#5 Taking charge

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How the pandemic got a farmer thinking about bypassing the middleman Ashok* is a farmer. He lives in a village which is about ten kilometers from Kunigal, a town around eighty kilometers north of Bangalore. As a teenager, he was interested in sports and that interest led him to physiotherapy. He did a course in physiotherapy in Mumbai and started working there. Even when he was working in Mumbai...

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