This is the story of how a truck driver adapted to the changes brought about by COVID. The impact of COVID and lockdowns on transportation workers.
#4 Shifting tracks
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#3 Homeward bound
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How the pandemic took a migrant worker back to his village after fifteen years in the city.
#2 It’s all in God’s hands
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The no education no income trap and other challenges faced by the poor during the pandemic.
#1 Fight Back
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Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...
Brands cannot afford to be ostriches
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The two waves of the pandemic have had a devastating effect on India. Consumer mood, attitude and behaviour has changed considerably. Brands need to understand this change and adapt their strategies moving forward.