Our thoughts on all that is current and consequential in the world of brands.

#1 Fight Back


Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...

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