Our thoughts on all that is current and consequential in the world of brands.

Leadership matters. Which is why it is one of the most researched and debated subjects. Wherever there is a group there is a leader. The converse is also true. Without a leader there is no collective. Leaders form a collective vision and direct actions to realize this vision. When you step back and step away from the many books and theories on leadership and look at it from the point of view of...