Our thoughts on all that is current and consequential in the world of brands.

#6 Birth of an entrepreneur


How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...

#5 Taking charge


How the pandemic got a farmer thinking about bypassing the middleman Ashok* is a farmer. He lives in a village which is about ten kilometers from Kunigal, a town around eighty kilometers north of Bangalore. As a teenager, he was interested in sports and that interest led him to physiotherapy. He did a course in physiotherapy in Mumbai and started working there. Even when he was working in Mumbai...

#1 Fight Back


Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...

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