Our thoughts on all that is current and consequential in the world of brands.

Birth of an entrepreneur

B

How the pandemic transformed a housewife into an entrepreneur There was a lot to look forward to in 2020 for Lalitha* and her family. A new bike for her husband. A trip to Munnar and Idduki with her cousins and their kids, a geared bicycle for her elder son. She and her husband also planned to enroll both their children in sports coaching programs. She liked that, coming up with workable plans...

Taking charge

T

How the pandemic got a farmer thinking about bypassing the middleman Ashok* is a farmer. He lives in a village which is about ten kilometers from Kunigal, a town around eighty kilometers north of Bangalore. As a teenager, he was interested in sports and that interest led him to physiotherapy. He did a course in physiotherapy in Mumbai and started working there. Even when he was working in Mumbai...

Fight Back

F

Adapting to the unexpected. A lot has been written about COVID and rightly so. It has had a deep impact on all of us. And it will take years of research to arrive at an accurate understanding of this impact. The Strategy School was set up bang in the middle of the first lockdown, in a way that makes us COVID kids. And we have felt the effect of COVID in full measure. Many reports have attempted...

How can brands journey from being symbols to cultural icons?

H

Lessons to learn from Mani flags Mani flags and Mani stones get their name from the Buddhist mantra – Om Mani Padme Hum. This mantra is believed to convey the essence of all Buddhist teachings. In English, it means – The Jewel in the Lotus. Across all faiths and philosophies that originated in India, the lotus holds a deep significance. The lotus plant grows in still or slow-moving waters...

We shall keep you updated with our thoughts on the most relevant and latest from the world of brands.

© The Strategy School 2020