Our thoughts on all that is current and consequential in the world of brands.

Focusing on what matters

By Suresh Mohankumar

In Category talk, Culture, Humans

9 Min read

F

An interesting story of a young urban Indian techie. Of how the pandemic helped clarify his priorities and invest in his future.

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Shifting tracks

By Suresh Mohankumar

In Business, Category talk, Humans

7 Min read

S

This is the story of how a truck driver adapted to the changes brought about by COVID. The impact of COVID and lockdowns on transportation workers.

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It’s all in God’s hands

By Suresh Mohankumar

In Business, Category talk, Humans, Strategy talk

7 Min read

I

The no education no income trap and other challenges faced by the poor during the pandemic.

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ABC of D2C

By Suresh Mohankumar

In Business, Category talk, Strategy talk

2 Min read

A

Direct to consumer business model (D2C) is the newest buzzword. D2C is a great way to build businesses and brands. With consumer insights and understanding, you can create a successful brand with consumer knowledge and intimacy.

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